Axis Clinic represents a multi-disciplinary team of professionals, who through clinical experience, are able to provide a unique continuity of care. Everything they do is geared towards bettering human life and human experience.

To assist the clinic with strengthening their identity within the marketplace, a brand workshop was held with staff to enable the group to collectively articulate and develop a shared vision and purpose.

Discussion was based around defining organisational values and beliefs and how to bring their guiding philosophy, For Better Mental Health, to life. Insights captured on the day were used to create a brand framework – a platform to facilitate compelling communications and a vehicle for setting and achieving goals.

This framework also informed the development of a suite of materials, which sought to provide an informative insight into who they are and what they stand for.

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