First established in 2004, Praescius has continued to innovate and respond to increasing complexities and emerging opportunities on a global scale so that their clients can plan for their future with confidence.

With both their practices and the financial landscape continuing to evolve, Praescius felt it was time to stop and take an inward look at their world; to clearly articulate who they are and what they stand for with a view to creating a distinct framework for sharing the Praescius story externally.

Following a visual identity refresh, Praescius engaged Why Creative to develop a comprehensive brand strategy. The project resulted in the creation of a unique and engaging language around ‘why’ Praescius’ work is important, what they believe in and how they seek to support those they assist as they journey toward financial independence. The framework reflects both their ability to innovate and the expertise they hold, coupled with their down-to-earth and unassuming approach.

These sentiments also informed the development of their brand idea – ‘Future, meet insight’ – and copywriting for a suite of communication materials including a new website, corporate brochure and investment philosophy.

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